S1 E8: Brand Design with Danielle Hunter
Updated: Jul 6
In this episode, I interview Danielle Hunter, the owner of Hunter Design Studio. Danielle is an independent graphic designer who is based out of Connecticut. She works with clients locally across New England and remotely around the globe. Her main services include branding, website design, and custom marketing collateral. She talks about what brand design is, and why hiring a brand designer is worth the investment, especially when you're first forming your business. We get into some other side topics too, so I hope you enjoy this dynamic conversation!
If you listened, and came here for links, you'll find them below! The links I share for other businesses are just that - we're offering them to you as a guide, we're not making money on the clicks, so there's no strings attached!
Here's the show notes, with time stamps, for this episode!
2:00 - what even is brand design?
3:45 - what its like working with a brand designer.
5:20 - how she decided to stop working for someone else and used her talents to start her own business.
8:20 - how to get started with brand design & deciding how to portray your personality through the design.
9:50 - why your brand isn’t just stuff that YOU like.
11:00 & 14:00 - why hiring a brand designer is worth the money. (Time vs money and zone of genius)
12:10 - how Danielle re-branded her business
14:40 - research for a brand designer, don’t just pick the first one you find on IG
15:15 - how Danielle started building her own client base
17:24 - How Danielle decided to be grateful for the experience of meeting with a brand she loved, even though they didn’t book her. Connection is key.
18:15 - Danielle’s advice for graphic designers who are just getting started
20:40 - why you have to keep showing up on IG and FB, even if you’re repeating the same messages throughout.
21:31 - how your designs and photos of yourself compare in the IG algorithm.
22:50 - why its important to have your personal account separate from your business account.
24:20 - how using an IG scheduler can help you stay organized & plan upcoming posts.
25:00 - how to use topic pillars to create a flow on your feed & decide what to post about.
25:50 - pinterest for your business
27:50 - Danielle’s tips & tricks for getting started with web design if you can’t afford a web designer.
29:45 - how Danielle is planning to pivot her business due to this pandemic.
30:40 - a few of Danielle’s favorite tools of the trade
31:00 - where you can find Danielle:
32:00 - charge your worth (& how to determine what your services are worth if you’re not sure yet)
33:22 - taxes & how to add them into your prices
36:00 - adding contracts to your business
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